MUNAY-KI Holistic Wellness Retreat

MUNAY-KI Holistic Wellness Retreat

Proof-of-concept conscious business demonstrating that wellness, nature, and business can grow together

Antioquia, Colombia
50% Raíz Capital Commission Reinvestment | Proving ethical entrepreneurship
Wellness Tourism Growing 10.2% Annually | Double general tourism rate
Intimate 8-12 Guest Retreats | Accessible excellence model
Multiple Partnership Models | Finca owners, investors, co-creators
$30,000 - $50,000 USD
COP 125M - COP 210M

PROJECT OVERVIEW

MUNAY-KI Holistic Wellness Retreat

Munay-Ki Holistic Wellness Retreat was born from a simple vision, to prove that business can be conscious, ethical, and deeply human. It began as a dream shared by Marta and Paul Ronayne, a couple who believe that healing people through both new and ancient methods, nurturing the mind, body, and soul, can also be a win-win opportunity where the owner, the investor, and ultimately the guest all benefit.

After years of living and working around the world, we discovered that the most powerful transformation happens when people reconnect with nature. Our journey led us back to the mountains of Antioquia, where rivers, forests, and community meet. Here, we are building a living example of how wellness, entrepreneurship, and purpose can grow side by side.

As Raíz Capital’s flagship impact initiative, some aligned projects may use 50% of our commissions to reinvest into Munay-Ki, demonstrating how conscious business can generate both profit and positive change.

Our lean approach focuses on immediate revenue through small retreats and workshops, keeping operations simple while tapping into Colombia’s rapidly expanding wellness tourism market, which is growing 10.2% annually.

Wellness travelers spend 53% more than average tourists and seek authentic transformation experiences. Our 8 to 12 guest model offers an intimate, high-value experience that allows fast profitability within just 2 to 3 months at around 35 to 40% occupancy.

Munay-Ki is not just a retreat. It is a community project built from the heart. It represents our belief that when wellness, entrepreneurship, and nature come together, we can create spaces that heal, inspire, and sustain everyone involved.

Key Features

Proof-of-concept conscious business model
Intimate retreats for 8-12 guests
Authentic cultural wellness experience
Holistic therapy with Marta Ronayne
20+ years international business expertise
Multiple partnership models available
Profitable within 2-3 months
Year-round operation potential

Partnership Interest Form

Complete the form to explore collaboration opportunities with Munay-Ki

Clicking will open a form to explore collaboration opportunities

Why Holistic Wellness and Why Now

Market Growth10.2%

More than double the general tourism rate

Medellín Visitors1M+

International visitors in 2024 (+23%)

Premium Spending+53%

More than average tourists

Colombia Target7.5M

Visitors by 2026

Antioquia Advantage

Biodiversity, mild climate, year-round operations

The data confirms what we already feel. People are searching for balance, meaning, and connection. Colombia's natural energy and beauty make it one of the most promising places in the world to experience true holistic wellness.

Who We're Looking For

All partnership terms are flexible and negotiated directly with partners. Alignment and transparency are more important than fixed formulas.

Finca Owner

What They Bring

A ready, furnished property (8+ guest capacity) in Antioquia region

What They Receive

Monthly income, profit share, or brand partnership increasing property value

Investor / Sponsor

What They Bring

$30K - 50K USD (125 - 210M COP) lean startup capital

What They Receive

15 - 30% ROI, brand equity, or both

Co-Creator / Partner

What They Bring

Mix of property, funds, or brand collaboration

What They Receive

Negotiated win-win arrangement and long-term visibility

Lean Startup Overview

We'll launch as soon as we secure a finca. Phase 1 focuses on weekend workshops and small groups to create income and visibility immediately.

Property lease (3 - 6 mo)

Flexible rental or partial revenue share

USD Range
6,000 - 12,000
COP Range
25M - 50M

Minimal setup / decor

Basic furnishing, yoga mats, signage

USD Range
2,000 - 4,000
COP Range
8M - 17M

Marketing & content creation

Professional photo, video, social media, ads, SEO

USD Range
1,500 - 2,500 / mo (first 3 mo)
COP Range
6M - 10M / mo

Manager / project coordination

Daily operations, bookings, partnerships

USD Range
1,800 / mo (first 3 - 6 mo)
COP Range
7M / mo

Staff (Marta + freelancers)

Grounds, cook, cleaner, therapeutic support

USD Range
3,000 - 6,000
COP Range
13M - 25M

Working capital & permits

Utilities, food, local logistics

USD Range
2,000 - 4,000
COP Range
8M - 17M

Estimated Total

$30,000 - 50,000 USD (125M - 210M COP)

Enough for 3–4 months of operations before steady retreat income.

Partnership Models

Partnership terms are customized in consultation. Examples shown below are for reference only.

Finca Owner Options

Model 1

Secure Foundation

  • Fixed monthly rental income
  • Guaranteed stable income with no operational risk
  • We handle all operations, marketing, guest experience, and assume all business risk while your property gains wellness destination reputation
Model 2

Growth Together

  • Your finca, our expertise and investment
  • Shared profit model with equity stake in the brand
  • Partnership approach where brand and property grow together
  • Long-term wealth building through brand equity growth
Model 3

Prove It First (RECOMMENDED)

  • 18-month rental agreement to test the concept
  • Option to buy the property at end OR sell at premium after wellness positioning
  • Minimal commitment, maximum flexibility
  • We increase property value through professional operations and brand development

Investor/Sponsor Options

ROI Agreement

Investment
$30-50K
Return
15-30% ROI
Term
6-12 mo
Exit
Capital + ROI returned

Convertible Equity

Investment
$30-50K
Return
10-20% ROI + 3-5% brand equity
Term
12-18 mo
Exit
Keeps stake as brand grows

Founding Investor

Investment
$75K+
Return
5-10% brand equity
Term
18+ mo
Exit
Buy-back or resale option

Quick-Start Timeline

We'll launch as soon as we secure a finca.

0-1 Month

Partner & finca secured

Legal setup, light preparation

Month 1-2

Soft opening

Marta's workshops, weekend retreats, local marketing

Month 3-4

Growth

Add weekly programs with partner facilitators

Month 5+

Scale

Expand marketing, introduce 7-day retreat packages

Profitability Target

within 2-3 months at ~35 - 40% occupancy

3-Month Projection

Month 1

6 Guests
Income
$7,200
Expenses
$4,200
Net
+$3,000

Month 2

8 Guests
Income
$9,600
Expenses
$4,200
Net
+$5,400

Month 3

8 Guests
Income
$9,600
Expenses
$4,000
Net
+$5,600

Cumulative Net Profit (3 months): +$14,000 USD (59M COP)

Path to Profitability

6
guests/month
Break-even point
$7,200
Covers operational costs
8
guests/month
Strong profitability
$9,600
+$5,000/month net profit
12
guests/month
Maximum capacity
$14,400
+$10,000/month net profit
Additional Revenue Streams

Plus: Weekend workshops, product sales, and ceremony offerings increase revenue beyond accommodation

Important Note:Illustrative scenario based on $1,200/guest for 1-week retreats. Actual results vary based on finca costs, seasonal demand, and operational mix.

Sponsorship & Workshop Partnerships

We invite collaboration with brands and facilitators aligned with our conscious wellness values.

Natural Product Brands

Essential oils, teas, eco-skincare

Benefits:

Co-branded event exposure

Product integration in retreats

Social media content

Specialist Workshops

Healing, mind, body and soul

Benefits:

Platform for specialized workshops

International audience

Networking with other facilitators

Sustainable Businesses

Businesses interested in co-promotion

Benefits:

Alignment with conscious values

Access to wellness market

Creative collaborations

Exposure Opportunities

Co-Branded Events

Workshops and retreats with shared visibility

Social Media Content

Organic presence on digital platforms

Product Integration

Natural product usage during retreats

Interested in Collaborating?

Sponsors gain exposure through co-branded events, social-media content, and product integration during retreats.

Munay-Ki ceremonial experience

Ancestral Medicine Ceremonies

Experience profound healing through ancestral medicine ceremonies guided by experienced facilitators. Programs include personalized holistic healing plans, natural remedies and ancient wisdom practices, niños santos and ayahuasca ceremonies led by certified specialists, meditation and breathwork workshops, one-on-one consultations with Marta, and product creation education. These transformational gatherings honor ancient traditions while providing safe, intimate settings for healing mind, body, and soul through connection with nature and indigenous wisdom.

Pillar 1

Ancestral Respect

Pillar 2

Intimate & Safe

Pillar 3

Optional Complement

Natural Products & On-Site Workshops

Marta will lead the creation of natural wellness products (teas, oils, plant remedies) crafted on-site and used in retreats. Guests can participate in workshops and take home handmade remedies. A perfect bridge between healing and brand storytelling.

Natural Teas

Natural Teas

Herbal blends created with local plants for relaxation and wellness

Essential Oils

Essential Oils

Pure oils extracted from native plants for aromatherapy and healing

Plant Remedies

Plant Remedies

Traditional preparations for emotional and physical balance

Experiential Workshops

Experiential Workshops

Hands-on experiences where guests learn and create their own remedies

Marta leading natural products workshop

Workshop Experience

Guests don't just experience the products during their stay, but learn to create them. Each workshop includes:

Plant Harvesting

Identification and responsible harvesting of local medicinal plants

Artisanal Preparation

Traditional techniques for extraction, drying and formulation

Personal Creation

Each guest creates their own personalized set to take home

Meet the Founders

MUNAY-KI combines Marta's holistic therapy practice with Paul's 20 years of international business leadership.

Marta Ronayne

Marta Ronayne

Holistic Therapist & Co-Founder

"Many years of experience in holistic wellness and transformational healing. Spent 6 months immersed in spiritual community studying ayahuasca, niños santos, meditation, and ice therapies. Specializes in Reiki, meditation, and personal healing guidance. Creates natural healing products and remedies on-site. Known for her gift in listening deeply and creating personalized healing paths for each individual."
Paul Ronayne

Paul Ronayne

Entrepreneur & Business Developer

"Over 20 years of international business experience leading projects across Europe, the USA, and Latin America. Dedicated to building ethical ventures that create real impact. Ensures financial sustainability and operational excellence to support Marta's healing mission. Spent 6 months in spiritual community studying ceremonial practices. Brings business acumen with deep respect for purpose-driven work."

Join the Munay-Ki Circle

We're ready to start as soon as we find the right finca and partner. Every collaboration will be customized to create a clear, transparent win-win.

Ready to co-create something meaningful?

Our Commitment

Through MUNAY-KI, Raíz Capital demonstrates that wellness and business can grow side by side, that helping others heal can also build lasting value. This retreat is the seed of a movement toward a more conscious, balanced way of doing business.

Ready to Invest?

Our investment specialists provide comprehensive market analysis, due diligence, and guidance throughout the investment process.

Personal Consultation

One-on-one consultation with property specialists

Complete Due Diligence

Comprehensive financial and legal analysis

Investment Management

Ongoing support and return optimization

Need help? Chat with us!