Privacy Policy
Last Updated: January 2025
Introduction
Raíz Capital ('we', 'us', 'our') is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your personal information when you use our investment intelligence platform and services.
We operate as a dual-service investment intelligence platform, connecting Colombian property sellers with international investors while ensuring the highest standards of data protection and privacy compliance.
Information We Collect
Personal Information
- • Full name and contact details
- • Email address for communication
- • Phone number for consultations
- • Location preferences and residency information
- • Communication preferences and language
Investment Profile Information
- • Investment budget range and financial capacity
- • Property type preferences and investment goals
- • Investment experience level and background
- • Investment timeline and urgency
- • Risk tolerance and investment strategy
Property Information (For Sellers)
- • Property specifications and characteristics
- • Ownership documentation and history
- • Property valuation and pricing information
- • Legal and technical property documentation
Technical Information
- • Website usage data through cookies and similar technologies
- • Website analytics and user behavior patterns
- • IP address and device information
- • Browser type, version, and technical specifications
How We Use Your Information
- • Match qualified investors with suitable property opportunities
- • Communicate about investment opportunities and market intelligence
- • Provide market analysis and investment intelligence reports
- • Ensure compliance with Colombian and international regulations
- • Improve our platform and service offerings
- • Send relevant investment opportunities and market updates (with consent)
Information Sharing
Trusted Partners
- • Secure transaction processing through Alianza.com.co partnership
- • Legal service providers for due diligence and documentation
- • Financial advisors and institutions for investment facilitation
- • WhatsApp for secure communication and consultation scheduling
Legal Requirements
We may share information when required by Colombian law, court orders, or regulatory requirements, including anti-money laundering and know-your-customer obligations.
International Data Transfers
As we serve international investors, your data may be transferred to and processed in countries outside Colombia, including European Union countries and the United States. We ensure adequate protection through:
Standard contractual clauses, adequacy decisions, and appropriate safeguards to maintain the security and confidentiality of your personal data during international transfers.
Cookies and Tracking Technologies
Essential Cookies
Required for basic website functionality, user authentication, and security. These cannot be disabled.
Analytics Cookies
Help us understand how visitors use our website to improve user experience and optimize our platform.
Marketing Cookies
Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. You can opt-out of these.
Your Rights
- • Right to access your personal data and obtain information about its processing
- • Right to correct inaccurate or incomplete personal data
- • Right to request deletion of your personal data under certain conditions
- • Right to receive your data in a structured, machine-readable format
- • Right to object to processing for direct marketing purposes
- • Right to restrict processing under certain circumstances
- • Right to withdraw consent for processing based on consent
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:
- • End-to-end encryption for sensitive financial and personal information
- • Restricted access controls with multi-factor authentication
- • Continuous security monitoring and threat detection
- • Secure data backups with encryption and access controls
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:
- • Qualification data: 2 years for inactive users
- • Transaction records: 10 years as required by Colombian law
- • Communication records: 3 years for customer service purposes
- • Analytics data: 26 months for website optimization
Contact Us
For any questions about this privacy policy or your personal data, please contact our Data Protection Officer:
Data Protection Officer
Email: privacy@raizcapital.co
Phone: +57 310 617 2607
Address
Medellín, Antioquia
Colombia
Policy Updates
We may update this privacy policy from time to time. Significant changes will be communicated via email or prominent notice on our website. Your continued use of our services after changes constitutes acceptance of the updated policy.